Salama Ali

Executive summary

An Egyptian executive and entrepreneur with extensive hands-on experience in project management and development, company management, negotiation and contracting, and building operational, financial and administrative structures. He currently leads the executive management of Telfaz Masr for Investment & Project Management, overseeing a portfolio of retail, leisure and service projects, setting operating and development plans, monitoring financial and operational performance, and managing teams and relationships with partners and contracting parties. He also brings prior experience in artistic production and content management, alongside a creative career as a poet and songwriter.

Executive roles & experience

1. Chief Executive OfficerTelfaz Masr for Investment & Project Management2026 – present
   • Overall oversight of the executive and operational management of the company and its projects.
   • Setting executive work plans, following up on delivery and reporting results to decision-makers.
   • Monitoring revenues, expenses, obligations and operational and financial risks.
   • Managing and developing administrative structures, assigning responsibilities and adopting reporting and follow-up systems.
   • Overseeing negotiations, contracts and operational settlements in coordination with financial and legal advisors.
   • Leading the development and operation of retail and leisure projects and raising their efficiency and investment value.
2. DirectorBahr El Sahel for Urban Development2026
   • Experience in management, real estate and urban development, and handling project set-up and operations.
3. Founding Partner & Chairman of the Partners’ CouncilTakatol Misr for Integrated Industry & Contracting
   • Contributing to policies and strategic plans and overall oversight of the company’s direction.
   • Following up executive management and developing business opportunities in contracting and project management.
4. Owner, Director & Legal RepresentativePlan 2 ProductionSince 2017
   • Managing the company and representing it in content, production and commercial exploitation contracts.
   • Following up rights, royalties and settlements with contracting parties and managing artistic content.

Project portfolio & operations

As part of the executive management of Telfaz Masr, the portfolio he has overseen, managed or developed includes retail and leisure destinations, most notably:

• Jewel Festival – Alexandria
• Jewel Festival – Nile Club
• Jewel Festival – Ismailia
• Jewel Festival – Sharm El Sheikh
• YOU Nile Boat
• Development, operation and rehabilitation of retail and service spaces and restaurant and café zones

Creative & artistic experience

A poet and songwriter with professional activity in the music and content industry. Published works include:

• “El Hodn” performed by Elissa — lyrics by Salama Ali.
• “Agbany Shakhseyto” performed by Jannat — co-written lyrics.
• Managing and exploiting artistic content through Plan 2 Production, including contracts on exploitation rights and royalties.

Core competencies

• Executive & strategic management
• Project management & development
• Negotiation & contract management
• Team management & delegation
• Governance & organisational design
• Financial & operational performance
• Risk management & decision-making
• Institutional relations & partner management
• Commercial development & value creation
• Content management & artistic production

Management & leadership traits

• Managing several files and projects in parallel while keeping follow-up and control.
• Structured delegation that gives managers real authority, tied to reports and indicators.
• Linking operational decisions to financial return and to legal and administrative risk.
• Managing crises and turning operational problems into measurable execution plans.

Professional interests

Investment, project management and development, operations, contracting, real estate development and the content industry.